Ever wonder how a college side hustle turns into a $30 million fortune? You’ve probably eaten his cookies. But you likely don’t know his story. That’s exactly where this gets interesting.
Sawyer Hemsley co-founded Crumbl, and his sawyer hemsley net worth now sits between $25 million and $30 million. He built it without ever taking the CEO title. From Idaho roots to a billion-dollar brand, his climb, and his 2025 decision to live openly, makes his story worth knowing.
Sawyer Hemsley Net Worth: Quick Facts
Before diving into the details, here’s a snapshot of who Sawyer Hemsley is and what he’s built. These are the numbers people search for most, all in one place.
We’ve pulled together the essentials below so you don’t have to dig through ten different articles to find them.
| Detail | Information |
| Name | Sawyer Hemsley |
| Age | 32 (born early 1990s) |
| Birthdate | Not publicly confirmed |
| Net Worth | Estimated $25 million–$30 million |
| Source of Wealth | Crumbl Cookies equity, brand royalties |
| Company | Crumbl Cookies |
| Role | Co-Founder & Chief Brand Officer (CBO) |
| Nationality | American |
Sawyer Hemsley Net Worth Explained
As of 2026, Sawyer Hemsley’s net worth is most commonly estimated between $25 million and $30 million. That figure comes largely from his ownership stake in Crumbl, not a public salary.
Because Crumbl is privately held, there’s no official filing that confirms his exact wealth. Every number you see online, including this one, is an informed estimate rather than a verified figure.
Why Net Worth Estimates Vary So Widely
You’ll find wildly different numbers floating around for Sawyer Hemsley net worth 2025 and Sawyer Hemsley net worth 2026, some sites even claim figures in the billions. That gap exists for one simple reason: confusion.
Some outlets mix up Sawyer Hemsley’s personal net worth with Crumbl’s company valuation, which topped $2 billion. His personal stake is a fraction of that, which is why $25–$30 million is the more realistic range.
Sawyer Hemsley Age
So, how old is Sawyer Hemsley? He was born in the early 1990s and is currently 32 years old. He grew up in Preston, Idaho, and graduated high school there in 2010.
Sawyer Hemsley Height
Sawyer Hemsley’s exact height isn’t officially published anywhere. Based on public appearances, he’s generally estimated to stand around 5’10”, though this figure isn’t confirmed.
Early Life and Education
Sawyer Hemsley was raised in a tight-knit Mormon family in rural Idaho, one of four siblings. Baking wasn’t a stranger to the household, his grandmother and mother both had a hand in it.
He later studied Communication Studies at Utah State University in Logan, from 2015 to 2018. It was during this stretch of college that the idea for Crumbl started to take shape.
Idaho Roots and Family Background
Hemsley is the son of Laurie and Lance Hemsley, and has three siblings: Laken, Brett, and Channing. His mother spent years coaching young women in pageantry, and his father’s steady support helped fund his early entrepreneurial instincts.
Preston, Idaho, is a small farming town best known as the filming location for Napoleon Dynamite. Hemsley has often credited his upbringing there with shaping his work ethic and his eye for branding.
How Sawyer Hemsley Built Crumbl Cookies
Crumbl started in 2017 when Hemsley pitched the idea to his cousin, Jason McGowan, who put up the initial investment. Neither of them had formal baking experience, they leaned on rapid testing and customer feedback instead.
What set Crumbl apart was branding: the pink boxes, the rotating weekly menu, and heavy use of social media. That formula turned a single Logan, Utah storefront into a national chain almost overnight.
Crumbl Cookies Timeline (2017–2026)
- 2017: First Crumbl store opens in Logan, Utah, funded by Jason McGowan’s initial investment.
- 2019–2021: Rapid franchise expansion begins across the western United States.
- 2023: Crumbl surpasses $1 billion in annual systemwide revenue.
- 2025: Sawyer Hemsley publicly comes out as gay; Crumbl tops 1,100 locations.
- 2026: Crumbl’s valuation is estimated above $2 billion.
Sawyer Hemsley Salary
Crumbl doesn’t publish executive salaries, so there’s no official Sawyer Hemsley salary figure available. Industry benchmarks for founder-level executives at similarly sized private franchise companies typically fall between $400,000 and $700,000 a year, though that’s an estimate, not a confirmed number.
His real income mostly comes from equity and profit distributions tied to Crumbl’s overall performance, not a fixed paycheck.
Crumbl Franchise Revenue Model
Crumbl operates almost entirely through franchising. Individual owners pay for the right to open a location, then hand over a royalty, around 8% of sales, to corporate.
That structure means Hemsley’s income scales with the whole system, not any single store. It’s also why his wealth holds steady even when some individual franchises report thinner profit margins.
Jason McGowan Net Worth
Jason McGowan, Hemsley’s cousin and Crumbl’s CEO, is estimated to have a similar or slightly higher net worth, largely because he holds the CEO title and put up the original seed money in 2017.
Search interest in “Jason McGowan and Sawyer Hemsley net worth” usually comes from people trying to compare the two co-founders directly, here’s how they stack up.
| Detail | Sawyer Hemsley | Jason McGowan |
| Net Worth | $25M–$30M (est.) | $25M–$35M (est.) |
| Role | Co-Founder, CBO | Co-Founder, CEO |
| Equity Stake | Significant minority stake | Significant minority stake |
Sawyer Hemsley House
Reports indicate Hemsley purchased a home in the Los Angeles area, consistent with his growing public profile and business interests outside Utah. Specific address details and purchase price haven’t been publicly confirmed.
Sawyer Hemsley Wife, Husband & Relationship Status
There’s no verified record of a Sawyer Hemsley wife, husband, or ex wife. Public reporting describes him as currently unmarried, and some outlets note he’s been linked to a boyfriend following his 2025 announcement.
If you’re searching for a confirmed spouse, the honest answer is that one hasn’t been publicly reported. Hemsley has kept most relationship details private outside of his own statements.
Coming Out and Public Response (2025)
In 2025, Hemsley shared on Instagram that he is gay, writing that he had spent years coming to understand and accept that part of himself. He noted that his upbringing made the process more complicated, while still expressing gratitude for the values he was raised with.
The post came after private messages attributed to him circulated online without his consent. Public response was largely supportive, with many fans praising his decision to address the situation directly rather than staying silent.
Controversies and Criticism
Despite Crumbl’s popularity, the company hasn’t been free of criticism. Most complaints center on ingredient sourcing and the health impact of its calorie-dense cookies rather than Hemsley personally.
Ingredient Sourcing Backlash
Some consumer advocates have questioned Crumbl’s sourcing practices, particularly around animal-derived ingredients used in certain recipes. Hemsley hasn’t issued a detailed public response to these specific claims, and Crumbl has not released a formal statement addressing them either.
Awards and Recognition
Hemsley has been named to Utah Valley Magazine’s 40 Under 40 list and received Utah State University’s Distinguished Alumnus honor, both recognizing his business impact and ties to the university.
Common Misconceptions About His Net Worth
A few myths keep circulating, so let’s clear them up. First, he is not the “Crumbl CEO”, that title belongs to Jason McGowan; Hemsley’s actual role is Chief Brand Officer, which is why searches for “Crumbl CEO Sawyer Hemsley net worth” are based on a mix-up.
Second, his personal net worth is not the same as Crumbl’s company valuation. Crumbl the company is worth billions; Hemsley’s personal stake, most reliably estimated at $25–$30 million, is a portion of that, not the whole figure.
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Frequently Asked Questions
How much is the CEO of Crumbl worth?
Sawyer Hemsley, often mistaken for Crumbl’s CEO, is actually Chief Brand Officer, with a net worth estimated between $25 million and $30 million in 2026.
How much did Sawyer Hemsley’s house cost?
Sawyer Hemsley reportedly bought a home in Los Angeles, but the exact purchase price hasn’t been publicly confirmed despite his growing net worth.
Who is Sawyer Hemsley’s partner?
Sawyer Hemsley hasn’t publicly named a partner; he came out as gay in 2025 and has kept his relationship private since.
How old is Sawyer Hemsley Crumbl?
Sawyer Hemsley, Crumbl’s co-founder, is currently 32 years old, having grown up in Preston, Idaho before building his net worth.
Does the CEO of Crumbl have a wife?
Sawyer Hemsley, often called Crumbl’s CEO, has no publicly confirmed wife; he identifies as gay and remains unmarried today.
Is Crumbl CEO Mormon?
Sawyer Hemsley was raised in a Mormon family in Idaho, though his current religious practices haven’t been publicly discussed.
Conclusion
Sawyer Hemsley built real wealth without ever running Crumbl as CEO, that title belongs to his cousin Jason McGowan. His sawyer hemsley net worth sits between $25 million and $30 million, driven almost entirely by his equity stake and brand royalties, not a fixed salary.
Crumbl’s $2 billion company valuation often gets confused with his personal wealth, but the two aren’t the same thing. At 32, Hemsley has already earned a spot among Idaho’s most successful entrepreneurs, backed by a Los Angeles home and a role as Chief Brand Officer. His 2025 decision to come out publicly added a new layer to his story, separate from the business numbers that keep climbing each year.
